Marketing Campaign

Delivering the right audience

To ensure that you receive the very best coverage for your company and its solutions at BPPM, we are committed to providing the very best marketing campaign to publicise this event which will start 4 months from the summit.

The key aspects of the campaign are detailed below.

Advertising/Inserts – Through select trade publications and our media partners we publicise this event through a mix of adverts, inserts, outserts and dedicated supplements. These publications include Project, Project Manager Today, Computing, IT Week, Information Professional, Management Consultancy and other leading trade magazines.   

BPPM database – With such a long history in this market, we have a comprehensive database of professionals in this area. Over 45,000 contacts will be mailed from our own lists in the course of the campaign, in a three tiered, segmented mailing process.

Direct marketing campaign – Using only the best quality lists we target the most relevant professionals in an issue led and personalised marketing campaign.  With our partners we have access to sponsoring trade newswires and innovative campaigns to our vast database.

Extensive telemarketing operation – A full time telemarketing unit will be on hand to ensure that the right quality of delegate will be attending.

Press coverage – An extremely important aspect of our presence is creating an excellent level of brand awareness and communication. To ensure this is the case we have developed a very high level of editorial coverage for the event with key industry publications throughout the year.

Web marketing - Complete information on the event is posted on our dedicated website, with the URL appearing on all event promotion as a call-to-action. The site is regularly updated to ensure high return rates and maximum awareness.  

Industry associations – At the BPPM summit we pride ourselves on the partnerships we have developed with key professional bodies and institutes including: APM, BCS, PMI and the OGC.

World class conference programme – This strategic business event is focused specifically for senior project and programme management professionals.  The delegates have opportunities to learn from leading project management experts sharing unique insights, experiences and knowledge.

To summarise the BPPM marketing campaign presents over 1 million opportunities to be seen in the marketplace.